Brainient raises $1.8 million to scale its video ad performance platform
Brainient’s technology is all about increasing the engagement and performance of video adverts via BrainRolls (which allows the insertion of rich-media interactive elements into video ads) and BrainAds, a personalised video retargeting platform which, Brainient claims, is the first video ad retargeting platform in the world. They claim these BrainRolls generate three to five times higher CTRs than noninteractive pre-rolls, and click-to-sales conversion rates of up to 10% with their BrainAds product. So now those ads can follow you around in videos as well! Rejoice people.
Inspiration as you enter Startup Weekend Media LA
”This film captures the journey of two participants at Startup Weekend in Toronto: Ronan Levy (Delirious App) and Eugene Woo (Vizualize.me), and explores what it means to live the life of a startup entrepreneur.”
Welcome to Siliwood?
With the ever-blurring development between technology and Hollywood comes the latest mashup: Siliwood. Check out Fast Company’s exploration in what they call the Co.Create Nation.
http://www.fastcompany.com/magazine/161/welcome-to-cocreate-nation
Startup Weekend is coming to your city!
Startup Weekends are 54-hour events where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups!
Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical backgrounds, the other half have business backgrounds.
Beginning with open mic pitches on Friday, attendees are encouraged to bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams design and develop business plans while constantly streamlining their startup vision. On Sunday evening teams demo their prototypes, listen to judges’ feedback and in some cities, win prizes.
Startup Weekends are specifically designed for entrepreneurs interested in receiving feedback on an idea, looking for a co-founder, or who want to learn a new skill. We also welcome anyone looking to test the entrepreneurial waters. Startup Weekends are risk-free environments where everyone is expected to roll up their sleeves and dive into the exhilarating world of startups.























